Sportech and sports innovation with eSkins and e-Novia
eSkins joins e-Novia’s Venture Studio. An article on sportech, robotics and Physical ...
With eSkins joining the e-Novia Venture Studio, sportech and sports innovation move closer to the development of intelligent physical products. This is not about adding technology to an existing product. It is about designing systems that can operate in real conditions, respond to concrete usage constraints and move toward a clear market path.
eSkins is an innovative startup active in sport-tech. The agreement signed by Edoardo Misino, CEO of eSkins, and Massimiliano Benci, CEO of e-Novia, starts a collaboration designed to accelerate the startup’s technology development and growth journey.
“Joining e-Novia’s Venture Studio is an important milestone for us. We believe this collaboration is the ideal partnership to accelerate our vision, building with eSkins a new paradigm and an accessible model for all mountain enthusiasts. With e-Novia’s support, we are ready to redefine the way sport and robotics meet, developing solutions that will make a difference in the market and beyond.”
Edoardo Misino, CEO of eSkins
“eSkins joining our Venture Studio is a concrete example of how e-Novia intends to support high-potential technology companies, helping transform innovation and research into solutions capable of generating market value. We are excited to begin this journey with the eSkins team and to support its growth through development and market entry.”
Massimiliano Benci, CEO of e-Novia
Sport is a demanding environment for innovation. Any solution must work with the body in motion and under real usage conditions. This is why sportech is a relevant field for Physical AI.
When intelligent technology enters a sports product, the product changes its role. It is no longer just a support for practice. It becomes a system able to read real usage and turn data into a useful function.
Measuring performance is not enough. The real challenge is designing how that information becomes part of the athlete’s experience or of the technical team’s work. This is where engineering becomes decisive, because it connects technology and product into a solution that can be used in the field.
This is also the principle behind e-Novia’s Innovation Consulting, where the convergence between the physical and digital world becomes a lever to develop new products and reduce execution risk.
eSkins is not an isolated initiative. Over the years, e-Novia has contributed to several projects in the sports field, from running to winter sports, applying its expertise in product development and embedded systems.
The common thread is the transformation of the sports product into an intelligent system. A shoe can become a platform that supports movement. A ball can integrate electronics and algorithms to improve training. A tracking system can increase the quality of information available to the technical staff.
This perspective is consistent with the model of the e-Novia Venture Studio, which works to transform high-potential technologies into entrepreneurial initiatives ready to face the market.
The international picture confirms that sport has become a technology-intensive industry. The WIPO Sports Innovations report points to a global sports technology market expected to exceed 140 billion dollars by 2030. Over the last decade, 65,700 sports inventions have appeared in published patent applications, with 7.6 percent annual growth.
Patent activity points to a clear direction. Sport is no longer only a final application space. It is an environment where intelligent products and monitoring systems can be developed, tested and connected to new market opportunities.
For e-Novia, this makes sportech consistent with its positioning. Technology creates value when it moves beyond demonstration and becomes a product that can be validated.
e-Novia’s participation in Forbes Sport & Innovation sits within this trajectory. The event focused on the evolution of Italian sport, looking at technology and economic development while keeping the human value of sport at the center.
From e-Novia’s point of view, this is a key point. Technology does not replace the field. It makes it more readable. It can improve access to sport and support more informed decisions.
Sport remains a physical experience. For this reason, it is a natural environment for developing technologies that can enter the material world and interact with real conditions.
The same direction is visible among global players. Nike announced a new organizational model that brings innovation and product development into an athlete-centered creation engine. The full direction is presented in the official Nike newsroom.
The same announcement includes platforms such as Project Amplify, designed for assisted running and walking, and Nike Mind, focused on the relationship between footwear and mental preparation. Nike also presents Therma-FIT Air Milano and Aero-FIT, with applications linked to thermal regulation.
The relevant point is not the individual product. It is the method. Research is not separated from design. Technology is assessed through its ability to improve the sports experience.
Sport has always accelerated innovation because improvement is immediately visible. Today this dynamic becomes even more relevant. With AI and robotics, many sports products can evolve into intelligent devices.
e-Novia’s role is to contribute to this transition. From research to validation. From technology development to an industrial path.
With eSkins, and with the work already developed in sportech, e-Novia confirms its commitment to transforming intelligent physical technologies into concrete, market-oriented solutions.
Discover how e-Novia supports companies, researchers and industrial partners in adopting Physical AI technologies applied to sport and new intelligent products.
