20 September 2022

WAHU launches its first fundraising campaign through Kickstarter

For the first time, Robotics and Machine Learning (w-lift ™ technology) are applied to a sneaker. WAHU shoes allow you to stand up all day while the soles adapt to the body and its needs, to minimize fatigue due to walking.

On 6 September WAHU launched a fundraising campaign through the American platform Kickstarter. The campaign was immediately successful: in less than twelve hours the target of €20,000 was reached and exceeded. 180 pairs of shoes have already been booked, half of them in the United States.

The operation aims to test the market’s receptivity for a highly innovative product and to verify the marketing metrics for launching on international markets.

As for how to join the campaign, with a pledge of 179 euros (Super early bird) it is possible:

Receive a pair of shoes in the selected colors and sizes at the end of the campaign (6 October 2022)
Receive the wireless charging platform
Access WAHU app updates and new developments indefinitely
Receive updates and exclusive content on WAHU shoes
Access the private Facebook group where it will be possible to influence the future development of the brand

Alternatively, it is possible to pay a free contribution without a reward.

Designed and made in Italy for those who walk and stand for long hours throughout the day, this is a revolution in footwear. Easily switch between three cushioning levels depending on how you’re feeling. The shoes will learn how to improve the support on your feet and the feeling of relief you need.

«After working on e-mobility for years and studying walking habits of urban workers, we came up with the idea of developing the most comfortable footwear to walk all day, that is heavily customizable to the user», says Cristina Russi, co-Founder, and experienced e-mobility innovation manager with more than ten projects worked on.

WAHU shoes have been designed for the dynamic urban citizens and have become the sneakers with 3-in-1 versatility: providing the benefits of heavily cushioned shoes, the agility of running shoes, and the adaptability of everyday footwear. Of course, being an Italian brand, great attention has been given to the style and to the quality of materials of the shoes.

All this is made possible thanks to the patented technology w-lift™, which uses airflows and their pressure to create a layer of air between the feet and the ground. It is made of a pneumatic system integrated into the sole, sensors, and machine learning algorithms. With the connected WAHU App, the users can interact with the shoes and learn more about their walking habits, at each step of the way.

The layer of air inside the soles brings a feeling of relief to your feet that is simply unmatched by any other technology on the market. «It feels like an elevation experience», continues Cristina.

«Forget about purchasing different kinds of shoes before finding the one for you. This is the one sneaker that truly feels like it’s made for your feet» and «never commit your style for functionality», remarks the campaign.