The Morsenchio Market as a model of social innovation (also) thanks to Measy

The Morsenchio Market as a model of social innovation (also) thanks to Measy

The Morsenchio Market as a model of social innovation (also) thanks to Measy

The Morsenchio Market as a model of social innovation (also) thanks to Measy

The Morsenchio Market as a model of social innovation (also) thanks to Measy

Once again, covered markets become protagonists of the economic and social life of Milanese districts. «They are the place of exchange and meeting par excellence. Thus, we must enhance their commercial, social and aggregation dimensions. With this in mind, we conducted the redevelopment works of the Morsenchio Municipal Market on Viale Ungheria».

 

These are the words of the mayor of Milan Giuseppe Sala (also reported in this article in Corriere della Sera). On Thursday 1st July, he opened the new covered Market of the 4th Milanese District, accompanied by Cristina Tajani, Councilor for Commerce and Production Activities, and by Sergio Monfrini, President of the Morsenchio Consortium and of Assofood (Confcommercio Milano).

 

The new market includes new facilities and a more modern structure which, besides commercial activities, will also host cultural events open to the neighbourhood. Market operators have now come together in a unified management consortium: a model – which for the Mayor of Milan must also become an example for other covered city markets – also favoured by the neighbourhood delivery service introduced by Measy. This service allows you to enjo, online too, the shopping experience at home, restoring dignity to a business that is based on quality and relationships between people.

 

The shopping is available online through the Measy Delivery platform and guarantees access to all stands of the Morsenchio market. It is then delivered to customers by professional riders aboard ultralight electric vehicles equipped with technologies that preserve the product quality, monitoring the stability of the load and fresh food temperature.

 

The Morsenchio Market redevelopment project is part of a broader urban planning and social innovation strategy for covered municipal markets of Milan. What is the goal? To reinvigorate city markets, making them no longer just a shopping venue, but – as we currently see in the great European capitals – also cultural spots were people get together and socialise. All this through the promotion of policies related to food and urban sustainability, policies to support local trade and territorial protection.