Servitization: unlocking new revenue streams with Physical AI
Servitization is shifting value from one-off product sales to continuous services and recurring revenue, enabled by software, data, and when relevant, Physical AI. The article connects market signals such as Tesla’s software and robotics trajectory with a concrete example: Brembo TrackTribe, developed with e-Novia and e-Shock, turning telemetry and usage context into a scalable service. It concludes with the conditions to monetize and scale: clear value unit, robust measurement, and governable delivery.
