The Touch: a deep tech immersive experience between haptics, science and culture

Innovation happens when technology becomes experience.

On September 20, Milan’s National Museum of Science and Technology launched The Touch, the first interactive escape game that allows visitors to “touch” Mars thanks to the TouchDIVER Pro haptic gloves developed by WEART Haptics, part of the e-Novia group.

This immersive experience marks a new frontier in scientific edutainment: not just observing, but feeling the red planet firsthand.

https://www.youtube.com/watch?v=fRpRDmytU5o

A multidisciplinary collaboration

The Touch was made possible thanks to the contribution of:

• the National Museum of Science and Technology in Milan – and in particular Luca Reduzzi, Space Area Curator, and Luca Roncella, Head of Gaming & Digital Interactivity;
• WEART Haptics, with its cutting-edge haptic technology;
• Keiron Interactive, experts in interactive gaming;

A true ecosystem that shows how a deep tech immersive experience is born from the intersection of research, business, and culture.

From lab to museum: the e-Novia model

For e-Novia, The Touch is a tangible example of the venture studio model: turning deep tech into real, useful, and memorable applications.
From lab prototyping to the halls of the Museum, this experience highlights e-Novia’s ability to bridge innovation and the market.

Why it matters: the value of scientific edutainment

Experiences like The Touch highlight the potential of scientific edutainment:

• making advanced technologies accessible to everyone,
• engaging people with science through play and interaction,
• opening new perspectives for museums, companies, and institutions.

👉 Learn more about our venture studio model and how we turn deep tech into real immersive experiences: e-Novia Venture Studio