TrackTribe: the digital system by Brembo that revolutionizes track riding

The context

For motorcycle enthusiasts who love track days, data collection is often an enigma and telemetry rarely provides the clarity they seek. To refine their technique and push their limits, riders need concrete insights and a community to compare themselves with.

The challenge 

Brembo, the global leader in high-performance braking systems, set out three main goals: to meet the needs of passionate riders who want to monitor their performance, improve their riding skills and share experiences with other users.

The solution

TrackTribe, the digital system that revolutionizes track riding, allows riders to monitor and analyze their sessions on the circuit and share them with a community of fellow riders.
TrackTribe consists of a dedicated app, available for both smartphones and tablets, designed to communicate with the device installed on the motorcycle. This unit integrates an inertial platform and a GPS within a control unit connected to a remote pressure sensor, which is also part of the kit along with its wiring.

Thanks to geolocation, the system activates only when the motorcycle is on a track and automatically disables itself on public roads, perfectly aligned with Brembo’s mission to promote responsible and safe riding.

Together with its subsidiary e-Shock, e-Novia played the role of partner in the development and implementation of Brembo TrackTribe, contributing to the integration of Brembo’s innovation expertise into Brembo Performance’s first native digital ecosystem. The goal: to support riders’ technical growth and track enjoyment—always in total safety.