Augmented Human

Feel-O

The new horizons of sport fishing

Feel-O

The new horizons of sport fishing

Feel-O

That of Sports Fishing Equipment is a promising sector whose growth in the coming years will be driven by the demand for technologically advanced fishing equipment.

The product

Feel-O is the first smart baitcasting reel with a disruptive design and an improved technical performance that enable a new fishing experience. It aims at changing the logic of a very traditional market in which the “digital component” is not yet present and therefore is ready for new innovations that push in this direction.

How does it work?

The project originally started with the aim of solving the backlash phenomenon affecting the baitcasting reels and worked on the development of an extremely advanced technical system to bypass the solutions currently on the market. The development of this system requires a unique combination of mechatronics, automation and sensing technologies, together with a new design of the reel. The result is a patent pending innovation that position Feel-O as a disruptive baitcasting reel that enlarges the actual user base and revolutionizes the distribution and sale channels. Unlike other reels on the market, Feel-O has a break-by-wire implemented via a pressure sensor and an optical sensor capable of analyzing the exact position of the wire around the spool.

Next steps

Feel-O has been founded in December 2020 after two years of research & development conducted by e-Novia in collaboration with Politecnico di Milano. Feel-O aims at launching its trial market test during 2022.