The fast-paced world of advertising brings increased demand from suppliers to stay ahead of the game, to prove the impact of high-value advertising and sales space. Blimp has developed technologies to bring the science of digital analytics, with its extensive audience data, to the physical world.
How does Blimp work?
Blimp currently provides its clients with two solutions:
- Urban Analytics: platform based on a complex statistic urban model that crunches data collected from proprietary sensors and third-party data sources to monitor the real outdoor audience.
- Head-Counter: device to estimate the real time audience size, gender and age distributions through proprietary computer vision algorithms while complying with privacy guidelines.
What is the potential?
This application will disrupt the $32 billion Out-of-Home advertising market by providing real time audience data to enable the purchase of performance based advertising campaigns to anyone, from small enterprises to large corporations.
Who’s running it?
Backed by private investors and by e-Novia’s Enterprises Factory, the application’s development will be led by an elite technical team of data scientists and automation engineers, as well as by entrepreneurs and execs of programmatic mobile and digital media, advertising agencies and mobility services.
Blimp has an active partnership with a global leader in the digital signage industry for the integration of the Head-Counter device into its monitor; a working relationship with a leading media company for the purchase of performance based OOH campaigns powered by the Urban Analytics audience data; data collaboration with smart city agencies, and several scientific and R&D partnerships with universities.