The online world provides a wide range of people knowledge, whereas the offline world lacks tools to scientifically collect metrics on people flows. Blimp develops technologies to bring the science of digital analytics into the physical world.
Blimp has developed the Head-Counter device to collect real-time data on people and vehicles flows in the physical world, either outdoor or indoor.
How Does It Work?
Blimp Head-Counter processes sampled images in real-time to extract the audience volume and sociodemographic distribution (gender, age and emotional state) up to a 60 meters range in the standard version. The proprietary technology is privacy compliant as the image processing is executed directly on the device, transmitting only the aggregated and anonymized data to the cloud. Blimp is powering the disruption of the Out-of-Home advertising industry enabling the performance based sale of digital inventory in a programmatic perspective as in the online world, the Retail industry measuring every step of the customer journey to highlight critical issues in the conversion funnel of the store, the Live Events industry providing a ROI metric to the sponsors based on the measured brand exposure. Blimp has recently developed the Beat-19 solution to verify the application of Covid-19 containment measures, such as the correct use of face masks and social distancing, and instantly intervene by signalling the infringement.
Aims and Next-Steps
Blimp technology has already been selected by key players on the market, implementing its solutions on a set
of heterogeneous industries such as retail, production plants, enterprises’ offices, airports, stations and public administration. Moreover, an important partnership with Pininfarina, the benchmark of industrial design and mobility, has been recently signed, resulting in an extraordinary union between Italian design and technology.