Humanized Machines

Blimp

Audience insights

Blimp

Audience insights

Blimp

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Blimp develops technologies that bring the science of digital analytics into the physical world.

The product

Blimp has developed a Head-Counter device to collect real-time data on people and vehicles flows in the physical world, either outdoor or indoor.

How does it work?

Blimp Head-Counter measures real-time audience volume and socio-demographic distribution (gender and age groups). The proprietary technology is privacy compliant as it transmits only the aggregated and anonymized data to the cloud platform. Blimp technology represents a revolution for different sectors: the first is the Out-of-Home advertising industry, as it enables the performance-based sale of physical ad spaces. The secondo is the Retail industry, as it measures every step of the customer journey to improve the conversion funnel of the store. It also operates in the Smart City context to improve the citizens’ life quality, sustainability and security management. In fact, Blimp collaborates with the municipality of Milan analyzing the vehicular and pedestrian traffic in the nerve centres of the Milan Metropolitan Area.

Next steps

Blimp technology has already been selected by key players on the market, implementing its solutions on a set of heterogeneous industries such as retail, production plants, enterprises’ offices, airports, stations and public administration. With more than 30 active clients, Blimp is becoming the reference in the Programmatic Advertising market.