Every Product Innovation project begins with a real business need.
Together with the client, we analyze requirements, market context and technological priorities.
The goal is to identify where innovation can generate measurable value and define a clear path, from why to innovate to what to develop, with shared objectives and metrics.

Once the direction is clear, we assess which technologies can make it tangible.
We compare design, engineering and AI solutions to understand which bring a true competitive advantage.
At this stage, Product Innovation Consultancy becomes a practical support for technical evaluation and decision-making, reducing the risk of costly or non-scalable choices.

We move from concept to field testing.
We design and develop functional prototypes to validate technical choices and test performance in real environments.
This approach allows us to collect data, make iterative improvements and transfer know-how to internal teams, laying the groundwork for industrialization.

Once the prototype is validated, we support the company in planning and executing the industrial phase.
We define timelines, processes and partners to ensure a smooth transition to serial production.
The goal is to guarantee continuity between development and realization, ensuring that innovation translates into measurable results, not an isolated exercise.

Product Innovation consists in developing or substantially improving a product or service to respond more effectively to market needs. It’s not just about technology, it’s about creating value for real customers.
In a competitive landscape, it’s a strategic lever for differentiation, higher margins and stronger positioning.

As a Venture Studio and Innovation Consultancy, e-Novia supports enterprises in designing products that reinforce their core business and open new growth opportunities.

Incremental innovation improves existing products, enhancing performance, design or production efficiency and helps companies remain competitive in the short term.

Radical innovation, instead, introduces completely new solutions or use models capable of opening new markets or business lines.

At e-Novia, we help companies balance both approaches: consolidating what already works while preparing the ground for future opportunities, applying the same validated methodology we use in our Venture Studio.

At e-Novia, we guide companies through their technological and strategic evolution, helping them identify the most relevant market opportunities and manage the entire project cycle, from concept definition to large-scale production.

We specialize in the design of AI-enhanced physical solutions with a human-centered approach, capable of fully leveraging human and technological potential while paving the way for new business models and access to emerging markets.

As a bridge between academia and industry, e-Novia accelerates the deployment of innovation and reduces development risks, relying on a solid academic and industrial network that fosters strategic connections and access to cutting-edge solutions and startups.

A successful Product Innovation process does not always follow a rigid sequence, it alternates analysis, experimentation and continuous validation. The starting point is understanding real needs, not just ideas. From there, measurable and testable solutions are developed, ready for industrial integration.

Our Product Innovation Consultancy applies the same iterative methodology used within our Venture Studio, combining business, design and engineering expertise to accelerate the path from concept to reality.

Validating a product idea is essential to verify whether a solution is technically feasible, desirable for the market and economically sustainable. At e-Novia, we use a proven method that combines needs analysis, rapid prototyping and technical feasibility testing.

This process reduces investment risk and enables evidence-based decision-making rather than assumptions, the same logic we apply to validate every venture before industrial development.

A reliable partner doesn’t only bring tools, but also vision and feasibility. They must listen, understand context and build a tailored path together with the client. e-Novia combines design thinking, business modeling and engineering expertise, developed over more than 10 years with 75+ patents filed.

Our added value? We bring the experience of a company that builds new ventures every day, supported by a network of industrial partners and financial investors that accelerates the journey from prototype to market.

It starts with clear objectives: higher adoption rate, reduced development costs, increased perceived value and customer loyalty. Innovation success is measured over time, through results, but also through a company’s ability to keep innovating independently.

That’s why in our Product Innovation Consultancy projects, we define KPIs together with the client to ensure that each investment generates a real and sustainable impact.

Not just tools, but better decisions.
A well-structured Product Innovation Consulting program helps you map risks and opportunities, set priorities and validate what truly matters. Our approach is collaborative: we work side by side with internal teams, transferring method and competence.

As a Venture Studio, e-Novia systematically develops radical and disruptive innovations, those capable of transforming business results and creating new value for all stakeholders. The ventures born from our ecosystem, including Weart, Smart Robots, Yape, Blimp e Huxelerate, are concrete examples of how we translate technology, design and engineering into real, scalable solutions.

The same methodology and expertise are now available to companies aiming to innovate and grow, combining consulting rigor with entrepreneurial mindset, because innovating also means building new ways to compete and generate impact.