WAHU: the smart shoe that makes you go far

WAHU: the smart shoe that makes you go far

WAHU: the smart shoe that makes you go far

WAHU: the smart shoe that makes you go far

WAHU: the smart shoe that makes you go far

The issue of sustainable mobility is one of the most debated today: there is actually a lot of talk about how to make means of transport more efficient and greener, so as to decongest traffic in large cities. However, no one would immediately associate this theme with the most traditional of modes of movement: our feet.

Or rather, almost none. WAHU is the solution born in 2019 within e-Novia to meet the wearability needs of wearable robotic devices. Where little attention has been paid to innovation in walking, WAHU offers a shoe with an intelligent sole, which adapts in a versatile way to the wearer and the context of use, with two modes of cushioning and morphology of the sole according to the different land, climate and the needs of people living in large cities. A sole, in short, for every need, which guarantees the comfort of the foot by providing the necessary support with a careful wearability.

The data shows how people buy on average more than seven pairs of shoes a year to meet different needs. Not to mention the large amount of apps or fitness bracelets. WAHU, through a series of sensors positioned inside the shoe, allows direct interaction with the user, providing a single tangible feedback of the recovered data and adapting the shoe to the various conditions.

It is in effect a sneaker, a shoe designed for the everyday urban, with the aim of bringing the sensory experience of walking back to the center, and the sense of well-being that derives from it. WAHU, in fact, focuses on the user’s health, making walking and running light and encouraging the person to move, at the same time reducing the long-term risk of incurring muscle and joint disorders in the lower lumbar area and lower limbs (due to constant stress on muscles and feet).

WAHU focuses on sustainability, as in addition to having sole and upper made with recycled and recyclable materials, the shoe is equipped with removable electronics to be replaced or reused. This feature is aimed at increasing the useful life of the individual components of the shoe. Last but not least, it is connected to the person, dressing not only the foot but also the specific needs of walking and combining, also through the app, the physical world with the digital one. In a word WAHU is cool, because it combines the tandem sustainable lifestyle, wellness and Made in Italy in one shoe. And it is precisely this mix that makes it absolutely unique.

WAHU has been able to grasp the transformations underway in the world of sportswear (such as athleisure), transforming itself from a company born to integrate technology in the sole to a company that creates and supplies technology through a finished and “alive” wearable device, in symbiosis and continuous exchange of data with the user who wears it. Yes, because WAHU understands the context and the way we move, adapting the sole of the shoe to ensure the right compromise between stiffness, comfort and grip. With an eye, of course, also to style, thanks to a versatile, modern design, and above all designed in Italy. The latter element has always been recognized as having a sure appeal.

Presented for the first time at CES 2020, WAHU obtained the “CES Innovation Award”. Now, by virtue of an investment by public partners, such as Cassa Depositi e Prestiti, and private, as well as thanks to a network of important Italian manufacturing companies, WAHU is preparing to present itself and run on the market through innovative channels of direct interface with users.

The target audience is that of Millennials: attentive to well-being and sustainability, but above all technology lovers and strongly connected, especially within highly urbanized urban contexts. Where, among other things, many people do not own a car or in any case are less and less willing to use it. The replacement and maintenance features make WAHU a perfect shoe for those who are increasingly willing to have a product designed to last over time.

Wearable, health and sustainability: WAHU truly represents the next step in conceiving and experimenting with a new way of moving and experiencing space.