Online shopping? Yes, but in the neighbourhood, thanks to Measy Marketplace

Online shopping? Yes, but in the neighbourhood, thanks to Measy Marketplace

Online shopping? Yes, but in the neighbourhood, thanks to Measy Marketplace

Online shopping? Yes, but in the neighbourhood, thanks to Measy Marketplace

Online shopping? Yes, but in the neighbourhood, thanks to Measy Marketplace

The first high-quality neighbourhood home delivery service was launched yesterday, December 21, in Milan. The goal is to support proximity commerce, an alternative to merchants and consumers compared to the large leading apps in the sector.

The Measy Marketplace service includes a platform that brings together the small merchants of an area of the city (from the greengrocer to the baker, up to the butcher) and with professional riders who drive the ultralight vehicles of Measy – a company of the e-Novia Group – which are able to transport hot and cold food safely.

This was the winning project of the competition announcement promoted by the Milan Monza Brianza Lodi Chamber of Commerce. It started yesterday at the Morsenchio Market in Milan, the municipal market in Viale Ungheria. In February, it will expand to another local market in the Porta Venezia district.

How does it work? Users benefit from the home shopping experience thanks to the access to multiple stores in a single neighbourhood marketplace: just like the open-air market, but from home. Shopping reservations can be made by 11 am and the products will be delivered in the time slot 17-19 pm (from February also in that 11 am-14 pm). The products are transported by professional riders, trained for the project. Measy electric bikes are designed for last mile delivery, with a technology that monitors load fluctuations and stability, ensuring the product preservation and the rider’s safety. They are equipped with a smart box that can control the internal temperature for the transport of hot and cold food.

«We created Measy within our e-Novia Group of Enterprises», said the co-founder and Chief Operating Officer of e-Novia Ivo Boniolo «to bring to the market a new way of dealing with home delivery, to respond to a growing need of local commerce to deliver quality products (92% of delivery is dedicated to fast food) and to face the challenge of e-commerce. The only way for the proximity trade to compete with the large-scale retail for home delivery is to unite the merchants in one single platform».