HiRide debuts in the gravel segment aboard BMC’s URS LT, with an innovative line of all-road suspension

HiRide debuts in the gravel segment aboard BMC’s URS LT, with an innovative line of all-road suspension

HiRide debuts in the gravel segment aboard BMC’s URS LT, with an innovative line of all-road suspension

HiRide debuts in the gravel segment aboard BMC’s URS LT, with an innovative line of all-road suspension

HiRide debuts in the gravel segment aboard BMC’s URS LT, with an innovative line of all-road suspension

HiRide arrives in the gravel segment with an innovative line, HiRide AR (“all road”): a high performance and low maintenance single-shock front suspension, which is super-compact and can be directly integrated into the frame.

 

The work of the research and development team was enhanced by the choice of BMC, the leading Swiss manufacturer in the sector, to adopt HiRide AR for its new flagship gravel model, the URS LT, recently presented to the international press.

 

The HiRide AR product was chosen by BMC for both excellent performance and integration flexibility. Thanks to the HiRide solution, the designers of BMC have been able to preserve the line puree of the iconic URS 01 model and the already consolidated geometry of the fork, giving the LT model a dynamic and reliable suspension, with an absorption curve optimized for the gravel segment.

 

«We are very proud of our HiRide AR solution and of having been chosen by BMC, a leader in the cycling world and a reference point for all gravel enthusiasts», said Domenico Borgese, CTO of HiRide. «It is an important milestone in a journey that began twenty years ago at the Politecnico di Milano, in the team specialized in the control of vehicle dynamics, and consolidated within e-Novia until the foundation of our company in 2017. After years of research and development, with tests of our products by athletes and professionals such as Chris Froome and Geraint Thomas, our efforts are today crowned by the launch of our AR line and the prestigious collaboration with BMC».

 

HiRide offers suspensions designed to optimize the performance and comfort of gravel cyclists, while enhancing the design and performance of the bicycles of the best brands. Thanks to a vibration absorption of more than 47% compared to a rigid frame on rough terrain – adjustable absorption when the road surface requires it – the bikes that integrate HiRide solutions guarantee greater grip and a ride characterized by better control of the vehicle and greater comfort for the user.