---
title: "The Touch: a deep tech immersive experience "
description: "Discover The Touch at Milan’s Museum of Science: with WEART’s TouchDIVER Pro haptic gloves, e-Novia brings deep tech to life via scientific edutainment."
featured_image: https://e-novia.it/wp-content/uploads/2025/09/01_TheTouch©ElenaGalimberti.jpg
date: 2025-09-08
modified: 2025-09-09
author: m.parma
url: https://e-novia.it/en/news/deep-tech-immersive-experience-the-touch-milan/
categories: [News]
---

# The Touch: a deep tech immersive experience between haptics, science and culture

![The Touch. Deep tech immersive experience through advanced aptics.](https://e-novia.it/wp-content/uploads/2025/09/01_TheTouch©ElenaGalimberti.jpg)

## Innovation happens when technology becomes experience.

On September 20, Milan’s **National Museum of Science and Technology** launched *The Touch*, the first interactive escape game that allows visitors to “touch” Mars thanks to the **TouchDIVER Pro haptic gloves** developed by **WEART Haptics**, part of the **e-Novia** group.

This immersive experience marks a new frontier in **scientific edutainment**: not just observing, but feeling the red planet firsthand.

[https://www.youtube.com/watch?v=fRpRDmytU5o](https://www.youtube.com/watch?v=fRpRDmytU5o)

## A multidisciplinary collaboration

*The Touch* was made possible thanks to the contribution of:

- the National Museum of Science and Technology in Milan – and in particular Luca Reduzzi, Space Area Curator, and Luca Roncella, Head of Gaming & Digital Interactivity;

- WEART Haptics, with its cutting-edge haptic technology;

- Keiron Interactive, experts in interactive gaming;

A true ecosystem that shows how a **deep tech immersive experience** is born from the intersection of research, business, and culture.

## From lab to museum: the e-Novia model

For **e-Novia**, *The Touch* is a tangible example of the **venture studio model**: turning deep tech into real, useful, and memorable applications.
From lab prototyping to the halls of the Museum, this experience highlights e-Novia’s ability to **bridge innovation and the market**.

## Why it matters: the value of scientific edutainment

Experiences like *The Touch* highlight the potential of **scientific edutainment**:

- making advanced technologies accessible to everyone,

- engaging people with science through play and interaction,

- opening new perspectives for museums, companies, and institutions.

👉 Learn more about our **venture studio model** and how we turn **deep tech into real immersive experiences**:[e-Novia Venture Studio](https://e-novia.it/en/venture-studio-physical-ai/)