E-Novia and Yape at Fashion Week of Milan

E-Novia and Yape at Fashion Week of Milan

E-Novia and Yape at Fashion Week of Milan

E-Novia and Yape at Fashion Week of Milan

E-Novia and Yape at Fashion Week of Milan

Self-driving vehicles, Italian technology and fashion week. The eyes of the world on Milan, because of the fashion industry and because of the technical and scientific excellence of the products developed by the innovative companies which have been created in Milan’s innovation-ecosystem.

Two excellent Italian industries which, from different perspectives, show Italy in the light it deserves. On one hand one of the world’s leading designer lifestyle brands, on the other hand new technological solutions which are being talked about worldwide. An inevitable meeting of world’s which sees the self-driving delivery robot YAPE play its part, as it is called upon to deliver clothes and accessories to influencers during Milan Fashion Week.

The last-mile delivery system devised by e-Novia, the enterprise factory with its headquarters in via San Martino, and produced by the young company YAPE, fresh from its success at the Consumer Electronics Show in Las Vegas, is partnering with Tommy Hilfiger to make deliveries to some of the most famous influencersin town to attend the brand’s TOMMYNOW experiential fashion event in Milan on Sunday, February 25th.

“Milan, the undisputed capital of world fashion, with great entrepreneurs who have been able to translate Italian brilliance into the fashion sector, and this city also has ambitions to be the capital of the hi-tech sector” commented Vincenzo Russi, CEO of e-Novia. “It’s a goal and a commitment which we at e-Novia are part of, combining Italian technological excellence, entrepreneurial acumen, and stylish Italian design. The arrival on the market of a tailor-made solution like YAPE highlights the Italian capability to create new enterprises and products which are able to grow quickly on the market, and operate on the same level as the big international players”, he added.